Life Isn't Perfect But Your Dress Can Be..... PLEASE CALL 479-763-1516 if you are having difficulty scheduling an appointment OR your needed appointment time shows unavailable!!!  All Bridal appointments are asked for a credit card to hold your appointment time slot. Your card will NOT be charged UNLESS you do not show up for your scheduled time and/or you do not call us 24 hours in advance to cancel your appointment. Only then will a $25 '"no-call, no show" fee be charged to your card.  

Sheri's Bridal and Formal requires that all Bridal appointments be held with a credit card on file.  

ALSO, during our extremelly busy and high demand PROM season we also require a credit card to book an appointment.

YOUR CARD WILL NOT BE CHARGED unless you do not show up to your scheduled appointment and/or you do not call the store (479-763-1516) to cancel your appointment 24 hours in advance. Then and only then will a $25.00 fee be charged to your card.

Failing to keep an appointed tme and not calling to cancel potentially keeps other customers from being able to book their time with Sheri's.

Thank you!
Sheri’s Bridal and Formal in Fort Smith strives to provide each of our brides with a unique, personalized, shopping experience. The bride’s choice of gown is not only a visual display of her style and personality but a lifelong tangible memory of the most important day of her life so far. At Sheri’s we understand the importance of selecting the perfect gown and accessories and lend our expertise and guidance in making a dream come true. At Sheri’s you will always find a pressure-free, welcoming, luxury environment and a staff ready to celebrate with you when you have that ‘yes to the dress moment!'


How about having Sheri's all to yourself? You and up to 5 of your friends can have sole access to Sheri's inventory and Sheri's staff for your private and personal one-on-one prom shopping experience. 2 hours at your disposal! Staff available just for you and your friends. Try on as many dresses as you can in 2 hours! Take all the photos you'd like! Full access to all the prom dresses in inventory! Refreshments (party finger foods/snacks and beverages) available upon request with booking for an additional fee. Tux fittings and measurements for rentals through Sheri's can be done during this party as well. Music! Laughter! Fun! Friends! IT'S ALL ABOUT PROM! Pricing: $100 without refreshments. $150 with refreshments. $100 of fee paid will be applied back towards the purchase of the payor's full price prom dress. All guests who purchase will get to draw for a discount off their dress (10% up to 50% off). The $100 fee is non-refundable if no purchase is made. The $50 refreshment fee is non-refundable. Call Sheri's and speak to an associate for more information (479-763-1516) or use the "Book Appointment" tab on the website (

Sheri Smeltzer Stell


Miss Arkansas USA 1987 Arkansas Sr. Ms. State Fair Queen 2021 Miss Arkansas America Hall of Fame Inductee 2021

Sheri's Fantastic Staff and Volunteers SHERI'S STAFF DO NOT WORK ON COMMISSION. NO HARD PRESSURE SALES TACTICS ARE USED AT SHERI'S! We sell dresses because we love what we do and truly want our customers to look their best in their dress! Selling a dress to someone - just to make a sale - is NOT the way Sheri's does business. We keep our prices affordable! Name brand designers with NO price gouging!  Our customers become like family and friends! 

Sheri Smeltzer Stell


Breanne Ring-Helms

Sr. Bridal Sales & Master Stylist

Katelyn King

Sr Stylist

Alayna Turner


Katie Palmer


Tristan VanDeWiele


Camdyn Dove


Letty Holloway


Tim Stell

Owner & All Around Good Guy!

Layaway Plan

 Wedding Gowns

  • If purchasing a wedding gown off the rack we require 30% of the final purchase price, including tax, as a down payment.  
  • If special ordering a wedding gown we require 50% of the final purchase price, including tax, as a down payment. 
  • All down payments are non-refundable.  
  • After the initial payment, we require a monthly non-refundable payment with the balance paid in full within 6 months. If you require a smaller payment or different arrangement, we will work with you as needed. If you are unable to make a payment, contact us immediately. We will contact you regardless, but if you contact us immediately we may be able to arrange a different payment schedule.

Prom, Pageant, Quinceañera, and Formal Gowns

  • If purchasing a prom, pageant, quinceañera, or formal gown off the rack we require 30% of the final purchase price, including tax, as a down payment.  
  • If special ordering a prom, pageant, quinceañera, or formal gown we require 50% of the final purchase price, including tax, as a down payment. 
  • All down payments are non-refundable.  
  • After the initial payment, we require a monthly non-refundable payment with the balance paid in full within 6 months. If you are unable to make a payment, contact us immediately. We will contact you regardless, but if you contact us immediately we may be able to arrange a different payment schedule.

    Requirements & Restrictions
  • You must agree to all of the terms above, without exception, and in writing.  
    • You acknowledge and agree your down payment is non-refundable.
    • You acknowledge and agree your minimum monthly payments are non-refundable.
    • You acknowledge and agree your balance is to be paid in full within the appropriate time frame.
  • There are no hidden fees, penalties, or a credit application.  If you are unable to fulfill your obligation then you simply lose your deposit and any payments made.
  • While we will contact you regarding any outstanding balance or to make payment arrangements, you are ultimately responsible for contacting us regarding any outstanding balance and to make payment arrangements. You are responsible for providing us with the correct means of contact. If we do call reminding you of a late payment, you agree to return the call.
  • In the event you cannot fulfill your obligation, we do not give store credit.
  • As a matter of fashion, these dresses have a shelf-life. The dress you purchased may no longer be in fashion after a given season. If it's a special order, it may not be in a common size or length. We will have greater difficulty reselling your dress and may have to mark it down to do so. That dress will also occupy valuable retail space until sold.

Why do you require a credit card when booking an appointment?

Asking the customer to apply a credit card to hold their appointment time is simply to hold the customer accountable for their requested time.  When a customer calls and schedules an appointment, that time is blocked off our calendar just for them.  Should another customer call and want that time - we would not be able to accommodate them because we would have already booked that time.  

When we block time on the schedule for a customer and then they do not show up for the appointment as scheduled and they do not bother to cancel the appointment we are left waiting for them to show up and turning down other calls for appointments.  This potentially could cost the store loss in sales to someone else because the original customer didn't show up and we were unable to schedule someone else in for that time.

If you show up for your appointment as scheduled - your credit card is never charged.  Should you fail to show up and don't cancel your appointment in advance then we will charge your card a $25 "no show fee" to help offset the cost of personnel and loss of revenue for that time slot.

Why do you request minors be accompanied by someone 21+ years of age when shopping?

Everyone is welcome at Sheri's.  EVERYONE!  However, during our peak seasons - such as prom or homecoming, when the staff is very, very busy providing personalized service to our customers, we would like to limit those individuals who are just coming in to "play" for lack of a better word.  Trying on dresses is so much fun!  Taking selfies in the dresses with our friends and posting them to social media pages is great!  But our staff's time is valuable and could be better used to assist customers who are serious about shopping and actually purchasing a dress.  

Why do I have to have a Sheri's staff person assist me?  Why can't I have someone in my group help me in the dressing room?

Our staff is REQUIRED to assist customers with their zipping and unzipping of the dresses and to make sure they are properly fitted to the person.   If a zipper were to malfunction or seams to rip or beads to fall off a dress while one of our staff is doing the fitting then it's on us.  If these things were to occur without being assisted by a staff member - the customer could be held liable for the damage to the dress. Also, our staff are knowledgeable in the way a dress is supposed to fit, zip, hook or button.  It is in the customers best interest to always receive assistance from the sales staff!  

But I'm not that size!  Why are you trying to put a different size on me?

Formal wear and bridal dresses DO NOT fit like our daily wear clothing.  For example, you may be a size 8 in your everyday clothes - BUT, in formal and bridal dresses you will probably wear a size larger - sometimes even 2 sizes larger. That's just how formal wear fits.  Even bridal!  And each designer's dresses will fit differently.  For instance, a Jovani or Ashley Lauren design will fit differently than a Allure or Rachel Allan.  That's why it's important for our shoppers to understand this little known fact about sizing in formal and bridal wear before they start shopping - anywhere!  That's why we ask our shoppers if they have already tried on formal wear somewhere else thus giving them an idea of what sizes they need to look for.  If they haven't and don't know their size - we'll ask them what size they normally wear in their everyday clothes and jeans and that gives us an idea of where to start looking in dress sizes. We always try to explain to our customers to not get discouraged about the sizing!!!!  It's just different for formal wear.  Yes! You are whatever size you buy your everyday clothes in - but that doesn't mean your formal dress will be the same!  Let us help you select the right size for you!  YOU ARE BEAUTIFUL!  NO MATTER WHAT SIZE YOU ARE!!!!  And at Sheri's we want to make sure you know that and feel it in the dress you select!  So, we ask that you defer to our expertise in fit and size. It's what we do.  It's what we know how to do.  It's what we are there for - to make you look and feel your very best in your dress!

  • 5305 Rogers Avenue, Fort Smith, AR, USA

Hours ⭐️Tuesday - Friday 11-6 - Walk-Ins Are Accepted Weekdays ⭐️Saturday 10-2 ⭐️BRIDAL SHOPPING IS BY APPOINTMENT ONLY. Walk-Ins accepted as long as a personal stylist and dressing room is available. Please check with the store! ⭐️SUNDAY & MONDAY CLOSED!

Appointment Guest Size and Information
BRIDAL APPOINTMENTS:   The Bride is welcome to include a maximum of 7 guests (including children) during her normal hours scheduled appointment.  Due to the size of our Bridal department and limited seating this number will be upheld. Should you wish to bring more than 7 guests to your Bridal appointment then you will need to schedule a private party after normal business hours.  The private party fee is $50 and will be applied to the purchase price of your dress if you purchase.  Otherwise it is non-refundable.  

PAGEANT, FORMAL & QUINCEANERA APPOINTMENTS: Our shoppers are encouraged to limit the number of guests to 3 plus the shopper. Based on space and limited seating for comfort. Should you arrive with more than 3 guests, Sheri's cannot guarantee seating space.